Announcement made on the sidelines of Asia Mobiliti’s participation in the Start-up Village at MOVE London 2024
LONDON, 20 June 2024: UK tech company Journey Alerts and Malaysian Mobility-as-a-Service company Asia Mobiliti have announced at MOVE London 2024 a new collaboration to revolutionise access to public transport for millions across low and middle-income countries. The partnership will look to improve urban mobility connectivity, particularly within under-served population groups, by taking a radically different approach to enabling seamless travel.
Journey Alerts and Asia Mobiliti have jointly developed a quick-to-deploy platform which brings together Demand-Responsive Transit (DRT), passenger intent mapping and personalised journey information to open up public transport in regions of high demand but poor access to sustainable services. Uniquely, the service does not use or require a transport app, focusing instead on communicating with passengers exclusively on channels they already use, such as WhatsApp, Messenger and Viber. With apps not easily accessible or highly used in low and middle-income countries, engaging the millions of daily active users on the messaging channels instead will unlock previously unachievable global reach for the service.
From left to right: Ramachandran Muniandy, CEO & Co-founder of Asia Mobiliti; Alex Froom, Chief Executive Officer and Daniel Chick, Chief Technology Officer of Journey Alerts
The launch follows a successful UK-Malaysia joint funded project in Malaysia in which Journey Alerts and Asia Mobiliti combined forces to deliver personalised passenger information for public transport via Asia Mobiliti’s Trek platform. The project was the first to combine Kuala Lumpur’s public transport services with Journey Alerts’ real-time travel updates through WhatsApp and Messenger to improve access to public transport for millions in Kuala Lumpur and the Klang Valley. Behavioural insight generated by Journey Alerts’ sophisticated intent mapping technology also enables local transport operators to re-route existing services and create new routes mapped to actual passenger demand.
Following the successful Malaysia project, Journey Alerts and Asia Mobiliti will now deploy their new technology platform to address similar transport challenges across other countries, with strong demand already from Indonesia, Africa, eastern Europe and South America. Trials in southeast Europe are already planned for later this year.
Alex Froom, Journey Alerts CEO, said: “This is an exciting partnership which will make a genuine difference to millions across the world who struggle to access public transport services. For too long now, improving mobility has over-relied on transport apps which are skewed towards a wealthy urban demographic and are no longer fit for purpose. People are tired of transport apps – only 20% of travellers in Europe now use them, and for 50% of those it’s just Google Maps. Outside of Western Europe, most people cannot even access them, so it’s time to start the conversation on channels they’re using instead. Viber, for example, is installed on 90% of all mobiles in Serbia, while 93% of people in Brazil engage daily with WhatsApp. We have worked closely with our partners at Asia Mobiliti to develop a solution which allows fast-developing transport networks to understand and engage directly with their customers, democratising social mobility for millions.”
Ramachandran Muniandy, Asia Mobiliti CEO said: “This intercontinental partnership began in 2019, having brought together by the Newton Ungku Omar Fund to assess the feasibility of integrating our technologies for deployment in Kuala Lumpur. We found a perfect fit and saw a much larger potential across the emerging markets, not just in Asia but elsewhere globally. Our mission of enabling Mobility-as-a-Service in low and middle-income countries by digitising and integrating all modes of transport in a city and addressing the first & last-mile connectivity issues with Demand-Responsive Transit necessitates a new approach to passenger messaging delivery. Our partners in Journey Alerts have refined and perfected this lite tech approach to journey planning and personalised messaging which we’re excited to unleash.”
About Journey Alerts
Journey Alerts is a service for anyone using public transport who wants to get from A to B with minimum stress and delay. Designed to be simple to use (and free) it makes travel easier for everyone, including people who aren’t great with technology or find public transport a challenge. We support local authorities to create greener, healthier and more accessible places for people to live. We empower transport operators to plan and deliver the best possible journey experience for their customers. We work with our partners to tackle today’s transport challenges – safety, accessibility, sustainability, demand – and provide insight into transport system demand and the ways in which people use it. For more information, visit journey-alerts.com
About Asia Mobiliti
Founded in 2018 and based in Kuala Lumpur, Malaysia, Asia Mobiliti is an award-winning, Malaysia Digital status company providing a Mobility-as-a-Service (MaaS) platform and digital city solutions designed and engineered for the developing world. We adopt a technology platform approach with a core software-defined engine that is capable of spawning innovative mobility solutions that encompass Internet of Things (IoT)-enabled advanced telematics, machine learning-based mobility-as-a-service technology, as well as a wide variety of transit technologies, such as demand-responsive transit, transport service analytics, condition monitoring for rail and road and account-based ticketing and payments.
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Announcement made on the sidelines of Asia Mobiliti’s participation in the Start-up Village at MOVE London 2024
LONDON, 20 June 2024: UK tech company Journey Alerts and Malaysian Mobility-as-a-Service company Asia Mobiliti have announced at MOVE London 2024 a new collaboration to revolutionise access to public transport for millions across low and middle-income countries. The partnership will look to improve urban mobility connectivity, particularly within under-served population groups, by taking a radically different approach to enabling seamless travel.
Journey Alerts and Asia Mobiliti have jointly developed a quick-to-deploy platform which brings together Demand-Responsive Transit (DRT), passenger intent mapping and personalised journey information to open up public transport in regions of high demand but poor access to sustainable services. Uniquely, the service does not use or require a transport app, focusing instead on communicating with passengers exclusively on channels they already use, such as WhatsApp, Messenger and Viber. With apps not easily accessible or highly used in low and middle-income countries, engaging the millions of daily active users on the messaging channels instead will unlock previously unachievable global reach for the service.
From left to right: Ramachandran Muniandy, CEO & Co-founder of Asia Mobiliti; Alex Froom, Chief Executive Officer and Daniel Chick, Chief Technology Officer of Journey Alerts
The launch follows a successful UK-Malaysia joint funded project in Malaysia in which Journey Alerts and Asia Mobiliti combined forces to deliver personalised passenger information for public transport via Asia Mobiliti’s Trek platform. The project was the first to combine Kuala Lumpur’s public transport services with Journey Alerts’ real-time travel updates through WhatsApp and Messenger to improve access to public transport for millions in Kuala Lumpur and the Klang Valley. Behavioural insight generated by Journey Alerts’ sophisticated intent mapping technology also enables local transport operators to re-route existing services and create new routes mapped to actual passenger demand.
Following the successful Malaysia project, Journey Alerts and Asia Mobiliti will now deploy their new technology platform to address similar transport challenges across other countries, with strong demand already from Indonesia, Africa, eastern Europe and South America. Trials in southeast Europe are already planned for later this year.
Alex Froom, Journey Alerts CEO, said: “This is an exciting partnership which will make a genuine difference to millions across the world who struggle to access public transport services. For too long now, improving mobility has over-relied on transport apps which are skewed towards a wealthy urban demographic and are no longer fit for purpose. People are tired of transport apps – only 20% of travellers in Europe now use them, and for 50% of those it’s just Google Maps. Outside of Western Europe, most people cannot even access them, so it’s time to start the conversation on channels they’re using instead. Viber, for example, is installed on 90% of all mobiles in Serbia, while 93% of people in Brazil engage daily with WhatsApp. We have worked closely with our partners at Asia Mobiliti to develop a solution which allows fast-developing transport networks to understand and engage directly with their customers, democratising social mobility for millions.”
Ramachandran Muniandy, Asia Mobiliti CEO said: “This intercontinental partnership began in 2019, having brought together by the Newton Ungku Omar Fund to assess the feasibility of integrating our technologies for deployment in Kuala Lumpur. We found a perfect fit and saw a much larger potential across the emerging markets, not just in Asia but elsewhere globally. Our mission of enabling Mobility-as-a-Service in low and middle-income countries by digitising and integrating all modes of transport in a city and addressing the first & last-mile connectivity issues with Demand-Responsive Transit necessitates a new approach to passenger messaging delivery. Our partners in Journey Alerts have refined and perfected this lite tech approach to journey planning and personalised messaging which we’re excited to unleash.”
About Journey Alerts
Journey Alerts is a service for anyone using public transport who wants to get from A to B with minimum stress and delay. Designed to be simple to use (and free) it makes travel easier for everyone, including people who aren’t great with technology or find public transport a challenge. We support local authorities to create greener, healthier and more accessible places for people to live. We empower transport operators to plan and deliver the best possible journey experience for their customers. We work with our partners to tackle today’s transport challenges – safety, accessibility, sustainability, demand – and provide insight into transport system demand and the ways in which people use it. For more information, visit journey-alerts.com
About Asia Mobiliti
Founded in 2018 and based in Kuala Lumpur, Malaysia, Asia Mobiliti is an award-winning, Malaysia Digital status company providing a Mobility-as-a-Service (MaaS) platform and digital city solutions designed and engineered for the developing world. We adopt a technology platform approach with a core software-defined engine that is capable of spawning innovative mobility solutions that encompass Internet of Things (IoT)-enabled advanced telematics, machine learning-based mobility-as-a-service technology, as well as a wide variety of transit technologies, such as demand-responsive transit, transport service analytics, condition monitoring for rail and road and account-based ticketing and payments.
For media enquiries, please contact:
